Naju Wanggeon Itamnanssal Selected as High-Quality Brand Rice for 2 Consecutive Years

Naju’s ‘Wanggeoni Tamnan Rice’ has been recognized for its excellent quality by being selected as a branded rice for two consecutive years.

The city of Naju, Jeollanam-do (Mayor Yoon Byung-tae), announced on the 24th that ‘Wanggeoni Tamnan Rice,’ produced and processed by the Naju City Nonghyup Rice Cooperative Joint Business Corporation, was selected again this year as one of the ‘Top 10 High-Quality Branded Rice of Jeollanam-do 2024,’ following last year’s selection.

The photo shows rice coveted by Wang Geon.
[Photo by Naju City]

The selection of the Top 10 High-Quality Branded Rice in Jeollanam-do has been conducted by Jeollanam-do since 2013 to promote the sales of Jeonnam rice and ensure continuous quality management.

To ensure fairness and objectivity in the evaluation, six institutions including the National Agricultural Products Quality Management Service, Jeonnam Agricultural Research & Extension Services, Health and Environment Research Institute, and Korea Food Research Institute are commissioned to assess factors such as variety admixture, quality, grade, safety, and taste.

Naju’s Wanggeoni Tamnan Rice is a premium-quality rice developed and cultivated to meet consumer preferences for high-quality rice. It is a Cheongmu rice produced through eco-friendly snail farming methods and contract farming with local farmers, making it a top-quality branded rice.

Last year, the city invested 21 billion KRW through the Ministry of Agriculture, Food and Rural Affairs’ high-quality rice distribution activation project to establish a state-of-the-art integrated RPC (Rice Processing Complex) facility, striving to enhance the competitiveness of Naju rice.

Mayor Yoon Byung-tae said, “The selection as one of Jeollanam-do’s Top 10 High-Quality Branded Rice for two consecutive years once again proves the excellence of Naju rice. We will continue to create Naju rice recognized not only domestically but also in the global market through thorough quality management and market development activities.”

In May, the city signed a business agreement to export 1,000 tons of Naju rice with exporters in New Zealand and Australia, and so far, 41 tons of Saecheongmu rice have been exported to New Zealand, gaining great popularity locally.

Additionally, to expand into overseas markets such as Australia in the second half of the year, the city is doing its best to globalize the Naju rice brand by developing export packaging designs and supporting participation in international food exhibitions.

Naju = Asia Economy Honam Reporting Headquarters Reporter Kim Yuk-bong baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.