Emart24 Opens First Store in Cambodia, the First Domestic Convenience Store to Enter the Market

K-Food Sales Including Tteokbokki and Ramyeon
Over 1,000 Visitors on Opening Day
"Expanding to 100 Stores Within 5 Years"

Convenience store Emart24 has entered Cambodia for the first time as a Korean convenience store.

Emart24 announced on the 23rd that it opened its first store in Cambodia, Emart24 Cambodia Store No.1 (hereinafter BKK Store No.1), on the 21st in Boeng Keng Kong, Phnom Penh, the capital of Cambodia, in partnership with the local Cambodian corporation Saihan Partners. Boeng Keng Kong is the busiest area in Cambodia and is also called the Myeongdong street of Phnom Penh. Emart24 expects to promote its brand not only to Cambodian locals but also to tourists from around the world.

Exterior view of Emart24 Cambodia Store No.1 (BKK Store No.1). [Photo by Emart24]

BKK Store No.1 is located on the first floor with an area of 230㎡ (about 70 pyeong) and sells over 300 Korean products, including about 50 differentiated products from Emart24 such as No Brand. The store sells representative Korean street foods such as tteokbokki, cupbap, hot dogs, and fish cakes, and has installed a self-ramen cooker so customers can cook ramen by themselves.

Emart24 plans to establish its position as a convenience store that functions as both a restaurant and a cafe by selling various coffee beverages and bakery products. On the opening day, a K-food tasting event was also held. Emart24 reported that about 1,000 people visited the store that day, including many young people and family customers in the evening.

Customers are purchasing items at Emart24 Cambodia Store No. 1 (BKK Store No. 1).
[Photo by Emart24]

Instead of directly entering Cambodia, Emart24 chose a master franchise method in which the local company Saihan Partners sells business operation rights to those who wish to franchise. Emart24 explained that this entry method has the advantage of continuously earning royalty income without a large investment cost and smoothly proceeding with procedures that domestic operators cannot accurately grasp, such as market trends, legal disputes, and commercial area analysis in the target country.

Saihan Partners is a joint venture between the local company 'Saison Brother Holding' and the Korean company 'Hanlim Construction Group,' which invests in real estate development in Southeast Asia. Starting with the first store, Saihan Partners plans to sequentially expand to 100 stores within five years according to the local situation in Cambodia. Kang In-seok, Executive Director in charge of Emart24 operations, said, "We will do our best to ensure that Emart24 successfully settles in Cambodia."

This content was produced with the assistance of AI translation services.