‘Daesupmalgeun Damyang Rice’ Honored as Jeonnam’s Top 10 High-Quality Brand Rice Award Winner

Jeonnam Province announced on the 20th that it has selected the ‘Top 10 High-Quality Brand Rice of Jeonnam this Year’ to promote the production of premium quality rice, boost rice consumption, and increase farmers' income.

The evaluation of the Top 10 High-Quality Brand Rice in Jeonnam was conducted by requesting six institutions, including the National Agricultural Products Quality Management Service, Agricultural Technology Center, Health and Environment Research Institute, and Korea Food Research Institute, to ensure fairness and objectivity through variety admixture tests, appearance and quality evaluations, safety inspections, and taste evaluations.

The prestigious grand prize was awarded to Damyang’s ‘Daesup Malgeun Damyang Rice.’ It received the highest score in the taste evaluation and was rated excellent overall in appearance and quality assessments.

The top excellence awards went to Suncheon’s ‘Nanuuri,’ along with excellence awards for Yeongam’s ‘Dalmagi Rice,’ Haenam’s ‘Ttangkkeut Haetsal,’ and Yeonggwang’s ‘Sagyujeori Saneun Jip.’ Encouragement awards were given to Gangjin’s ‘Premium Hopyeong,’ Muan’s ‘Hwangtorang Rice,’ Naju’s ‘Wanggeoni Tamnaen Rice,’ Jangheung’s ‘Armi Rice,’ and Gokseong’s ‘Baeksemi.’

A total of 150 million KRW will be provided as differentiated incentives for the selected 10 brands to support quality improvement, sales promotion, and marketing of the brand rice.

The results of this year’s Top 10 brand evaluation demonstrated Jeonnam Province’s efforts to produce premium rice loved by consumers, as many winners were varieties developed by Jeonnam, such as Saechungmu.

The province is thoroughly managing quality from production and processing to distribution to differentiate and upgrade Jeonnam rice. Additionally, joint marketing with the National Agricultural Cooperative Federation is being promoted to boost sales and consumption.

Jung Kwang-hyun, Director of the Agriculture, Livestock, and Food Bureau of Jeonnam Province, said, “We will expand online and offline sales to large demand markets by strengthening the promotion of Jeonnam’s proven high-quality rice. We will also strive to approach consumers in the metropolitan area, the main consumers of Jeonnam rice, with a premium quality image.”

This content was produced with the assistance of AI translation services.