[Click eStock] "iFamilySC, Strong Q2 Performance... Target Price Up"

DB Financial Investment forecasted on the 20th that iFamilySC's operating profit in the second quarter will also double compared to the previous year. Accordingly, they maintained a 'Buy' investment rating and raised the target stock price to 50,000 KRW.

Researcher Heo Jena of DB Financial Investment stated, "The consolidated sales for the second quarter are expected to increase by 46.2% year-on-year to 53.6 billion KRW, and operating profit is projected to surge by 129.6% to 11.6 billion KRW."

Heo explained, "Domestic sales are expected to grow by 33% compared to last year, and overseas sales are anticipated to increase by 55%. The effect of entering new channels in Japan is depleting the large volume shipped in the first quarter, and sales growth in other countries such as the United States is expected to stand out in the second quarter."

There are also many promising events expected in the third quarter. The annual Olive Young agency event will be held in July and August. Researcher Heo noted that Rom&nd has established itself as the main color cosmetics brand in this channel and is fully displayed on the end cap shelves, which is expected to boost sales.

Additionally, collaboration products with fashion brands and new category products will be launched. Images of these products have been pre-released through SNS channels, causing a rapid increase in followers' interest. New lip tint and lipstick products, as well as items exclusive to the U.S. and Southeast Asia, are also scheduled for release.

The performance of Nuz is also remarkable. More than 40,000 customers visited the Seongsu popup event in April (more than twice the number at the 2023 The Hyundai Sanrio event), and by the end of April, Nuz was also launched in 300 offline stores in Japan. Requests for pre-entry from multiple overseas countries are increasing, so it is necessary to closely monitor the growth trend.

Researcher Heo analyzed, "In summary, the company's profit growth slope is expected to steepen in the second half of the year, and the growth momentum of Nuz is highly likely to accelerate. The stock price is likely to be re-rated."

This content was produced with the assistance of AI translation services.