"Delicious Low-Calorie Ice Cream"... Lotte Wellfood Relaunches 'Natuur Vegan'

Natuur Vegan Renewal for the Summer Peak Season

Lotte Wellfood (formerly Lotte Confectionery) announced on the 20th that it will relaunch the sub-brand 'Natuur Vegan' of 'Natuur,' which introduced the country's first vegan-certified ice cream.

After continuous research on the domestic vegan market, Lotte Wellfood Natuur defined ‘K-Vegan,’ which pursues a balanced intake of plant-based and animal-based ingredients, and plans to dominate the ice cream category in the vegan dessert market by presenting a renewed lineup of Natuur Vegan products every month.

The first product, 'Dolce Maple & Nuts,' offers a luxurious flavor with a harmonious blend of savory nuts ice cream and sweet maple syrup. The almond and cashew nut-based ice cream has a chewy gelato texture, enhanced with almond and crushed peanuts to provide a variety of textures.

It will be available from the 24th at various channels nationwide, including convenience stores, supermarkets, and large marts.

Natuur Vegan is characterized by maintaining a rich taste comparable to regular ice cream while having lower calories. In the future, fruit-based 'Alphonso Mango' and chocolate-based ‘Chocolate & Almond’ will be added in pint, cup, and bar forms to capture the taste preferences of the vegan population. Additionally, various online and offline promotions will be conducted to deliver Natuur Vegan's core message, ‘Vegan is originally delicious!’ and provide a consumption experience.

A Lotte Wellfood official said, “We focused on the increasing number of vegans who pursue value consumption in recent years and renewed and launched Natuur Vegan ice cream,” adding, “We plan to lead the vegan ice cream market through continuous research on more delicious and higher-quality vegan ice cream.”

This content was produced with the assistance of AI translation services.