hy, 'Helicobacter Project Will Dunbalance' Launch

New Will Brand Product After 14 Years
"Reduced Functional Oligosaccharides"

hy has newly launched 'Helicobacter Project Will Dang Balance,' which significantly reduces sugar content. Helicobacter Project Will Dang Balance is a new product in the Will brand, released for the first time in about 14 years since 2010.

The new product features a sugar content reduced by more than 70% compared to existing products. It contains 2,300 mg of indigestible maltodextrin, which can help suppress blood sugar spikes. Additionally, hy's patented ingredient ‘Kkujippong Leaf Extract’ developed in-house is included 6.3 mg more than in previous products. Kkujippong Leaf Extract is an individually recognized ingredient known to help improve stomach discomfort. Furthermore, the product's efficacy has been enhanced by adding bitter melon and prickly pear cactus to the existing secondary ingredients such as egg yolk, perilla, and cabbage.

Kim Il-gon, head of hy's marketing team, stated, "Will Dang Balance is a product developed for consumers who face restrictions in food choices due to concerns about sugar intake," adding, "We will continue to create new categories through ongoing research and development from the customer's perspective."

Meanwhile, Helicobacter Project Will is a product introduced by hy in 2000. Over the past 24 years, it has undergone a total of 10 renewals to enhance its functionality. Annual sales reach 330 billion KRW, and cumulative sales exceeded 6 trillion KRW as of last year.

This content was produced with the assistance of AI translation services.