Please, Partnering with Evejari to Establish a 400-Store Dealer System

O4O System Construction and Mutual Cooperation in Marketing Activities Between Both Companies

Haejuseyo Company, which operates the agency platform 'Haejuseyo,' announced on the 18th that it has signed a business agreement with Evejari to establish an O4O (Online for Offline) system and cooperate in marketing.

Under this business agreement, Haejuseyo Company will build an O4O system with over 400 Evejari dealerships nationwide based on its app service development capabilities and service operation know-how. Both companies also agreed to collaborate on online and offline marketing activities to increase customer touchpoints.

Additionally, through the collaboration between the two companies, they plan to introduce local promotional ambassador operations for regional stores and after-sales services (A/S) such as laundry services.

On the 17th, at the Evejari headquarters in Dongdaemun-gu, Seoul, Kim Dong-min, CEO of Evejari Sleep & Sleep (left), and Cho Hyun-young, CEO of Haejuseyo Company, are signing a business agreement.

Founded in 1976 and celebrating its 48th anniversary this year, the bedding brand Evejari currently operates a total of over 400 stores nationwide, including dealerships, directly managed stores, and department store outlets, and is growing as a total sleep care brand by establishing a sleep environment research institute.

Haejuseyo, first launched as an errand app in June 2021, ranked first in the errand category within two years of its launch. As of May this year, it has achieved 1.9 million cumulative downloads, 1 million cumulative lifestyle agency services, and recorded 1.5 million subscribers, including 300,000 partners. This month, with the release of Haejuseyo version 2.0, it is expanding from a traditional errand app to a comprehensive C2C (consumer-to-consumer) agency platform.

Hyunyoung Jo, CEO of Haejuseyo Company, said, "With this agreement, we expect various synergies to arise from the combination of Haejuseyo's nationwide service capabilities and Evejari's nationwide offline network. In particular, it will be an opportunity to further expand the touchpoints between Haejuseyo's services and small business owners nationwide."

This content was produced with the assistance of AI translation services.