Comedians Also Participate... Incheon APEC Promotional Poster Draws Attention

Incheon APEC Summit Hosting Poster
Photos of Comedians Kim Gura, Kim Gukjin, and Others Lined Up
Some Netizens Say Quality Is Poor vs Not So

As Incheon Metropolitan City is making every effort to host the 2025 APEC Summit, its official promotional poster has become a hot topic.

APEC Summit Hosting Support Poster Produced by Incheon Metropolitan City.
Photo by Incheon Metropolitan City

On the 13th, numerous posts related to the 2025 APEC hosting support poster produced by Incheon Metropolitan City were uploaded on various online communities and social networking services (SNS). At the top of the poster, small cropped photos of celebrities such as Kim Gura, Kim Gukjin, and Yoon Hyungbin are displayed. These individuals appeared in the "APEC Hosting Promotional Video" uploaded last month on Incheon Metropolitan City's official YouTube channel. The background shows a panoramic view of Incheon Metropolitan City.

Examining the phrases written on the poster, it reads: "Wishing for Incheon to host the 2025 APEC Summit," "The best venue? Only Incheon," "Global Business City Incheon," and "World media attention! Incheon roadmap linked to the 2025 APEC joint declaration." This poster has not been posted on the official website but is being used in online media such as pop-ups.

There has been controversy regarding the quality of the poster. Author A said, "What does the APEC Summit have to do with celebrities?" and added, "I think I could make something better than that; isn’t this fake?" Some netizens expressed negative reactions such as, "It looks like it was made by a middle school student," "I could do better than that," and "What connection is there between comedians and APEC?"

On the other hand, some netizens responded with comments like, "It was probably made by a public official, so let's understand," "The quality isn’t bad at that level," "It’s something at least that they made it," "The MZ generation marketing seems well done," and "That kind of poster is trendy these days."

Meanwhile, APEC stands for Asia Pacific Economic Cooperation and was established in 1989 to contribute to the sustainable growth and community formation of the Asia-Pacific economy. The summit is held annually in member countries’ cities. The founding members include 21 countries such as Korea, the United States, Japan, New Zealand, Canada, and the Association of Southeast Asian Nations (ASEAN). Around the time of the summit each November, APEC holds about 300 meetings, including sectoral ministerial meetings such as finance ministers’ meetings, senior officials’ meetings, and expert meetings. The summit was first held in Korea in 2005 in Busan, and Korea’s second hosting was confirmed for 2025. In response, Incheon, Jeju, and Jeonju in Gyeongbuk have thrown down the gauntlet and are engaged in an all-out battle. The government recently completed on-site inspections and candidate site briefings and announced that the hosting city will be announced within this month.

This content was produced with the assistance of AI translation services.