Sacheon Marine Cable Car Sees 31% Sales Increase Despite COVID-19

Number of Visitors to Paid Tourist Attractions in Gyeongnam Province
Ranked No.1 Among Cable Car Companies

Sacheon Marine Cable Car, the flagship tourist facility of Sacheon City in Gyeongsangnam-do, renowned as the nation's top marine leisure tourism city, is solidifying its status as a landmark of the southern coast by significantly surpassing last year's revenue.

According to the Korea Tourism Data Lab by the Korea Tourism Organization on the 13th, Sacheon Marine Cable Car ranked 8th overall among 150 major paid tourist attractions in Gyeongsangnam-do in terms of visitor numbers from May 2023 to April 2024. Among cable car operators in the province, it ranked first.

Sacheon Sea Cable Car Scenery Photo

In addition, overcoming challenges such as increased demand for overseas travel and intense competition among cable cars, revenue from January to April reached approximately 2.1 billion KRW, a 13.5% increase compared to 1.8 billion KRW during the same period last year.

Notably, revenue has recovered to more than 31% of pre-COVID-19 levels.

This achievement is attributed to the swift adaptation to changing circumstances by reflecting customer feedback, launching discounted combo tickets, increasing group incentives, and strengthening promotional efforts.

In fact, through business agreements with local tourism companies, the sale of "discounted combo tickets" that allow affordable access to the aquarium & zoo, Sacheon Eye Ferris Wheel, and carousel located at the Choyang Station, an intermediate stop of the cable car, has received an enthusiastic response.

Additionally, Sacheon Marine Cable Car continues to collaborate with organizations such as the Korean Red Cross, institutions from other regions, Sacheon City Accommodation Association, Sacheon Cultural Foundation, and Sacheon City Welfare & Youth Foundation, engaging in ongoing information exchange, support, and joint promotional activities.

In particular, to attract group tourists, the company has increased group incentives and actively communicates by visiting top travel agencies to directly listen to any difficulties or inconveniences regarding Sacheon Marine Cable Car.

Han Jaecheon, Director of Sacheon City Facilities Management Corporation, stated, "We will continuously strive to identify and respond to the diverse needs of our customers so that everyone visiting Sacheon Marine Cable Car can leave with only pleasant memories."

This content was produced with the assistance of AI translation services.