Seoul City’s 'Seoul Ramyeon'... Surpasses 1 Million Sales in Just 5 Months Since Launch

Online Followed by Offline Launch
Increased Sales of Seoul Ramyeon and Seoul Jjajang
Developed for Export... US Export Scheduled for July

'Seoul Ramen,' developed by the Seoul Metropolitan Government to promote the city brand 'Seoul, my soul' worldwide, has surpassed 1 million packs in sales. After launching in February and starting online sales through platforms like 11st and Coupang, Seoul is expanding sales offline from March to nationwide retailers such as E-Mart, Lotte Mart, and Homeplus.

According to Seoul City on the 13th, 'Seoul Ramen' exceeded 1 million packs sold (approximately 250,000 bundles) within five months of its release. If laid out in a row, the amount of 'Seoul Ramen' would stretch from Seoul to Gangneung.

'Seoul Ramen' is a product developed by the Seoul Metropolitan Government in collaboration with Pulmuone to strengthen the city brand. At the Seoul goods pop-up store held in Seongsu last February, all 5,300 packs prepared for tasting and sales were sold out within four days, showing great popularity.

Above all, it is a low-calorie (360 kcal) dried noodle product that is not overly spicy. The roasting method preserves the natural flavor of the ingredients, which is another advantage. In particular, 'Seoul Ramen' received many reviews praising its rich chili and garlic flavor combined with a refreshing and spicy broth, while 'Seoul Jjajang' was praised in online reviews for its authentic jjajangmyeon texture, achieved by using thick black bean paste and non-fried dried noodles.

The product also received enthusiastic responses at various festival sites. During the 'Take It Easy Hangang 3-Event Festival' held over two days starting from the 1st, the stock prepared at the 'Seoul Ramen' booth, which was scheduled to operate until 6 p.m., sold out by 2 p.m. Due to this popularity, Pulmuone is developing an export version of 'Seoul Ramen' for overseas markets including the Americas and the Middle East, planning to launch in the United States in July and worldwide after October.

Ma Chaesuk, Director of Public Relations Planning at Seoul City, said, "The public response to Seoul Ramen has been hotter than expected," adding, "We plan to introduce new products and various events in the future, so we ask for your continued interest."

This content was produced with the assistance of AI translation services.