Jeonggwanjang Enters Malaysia's Largest H&B Stores 'Guardian' and 'Watsons'

Accelerating Entry into ASEAN Market through Key Products like Hong Sam Jeong Everytime

KGC Ginseng Corporation recently announced on the 13th that it has launched its flagship products from CheongKwanJang, including HongSamJeong Everytime, HongSamWon, and Good Base Pomegranate, in Malaysia's largest H&B (Health & Beauty) stores, 'Guardian' and 'Watsons.'

A view of the Jeonggwanjang roadshow held at the Suria KLCC shopping center in Kuala Lumpur, Malaysia.
[Photo by KGC Ginseng Corporation]

Since the first half of this year, KGC Ginseng Corporation has been continuously signing contracts to enter Guardian stores, and the contract with Watsons has also been completed, with store launches scheduled to begin this month. KGC aims to complete contracts to enter about 70-80% of Guardian and Watsons stores in Malaysia. Guardian and Watsons are leading health supplement distribution channels in Malaysia, currently operating 600 and 700 stores respectively.

Im Han-shin, Head of the Eastern Business Division at KGC Ginseng Corporation, stated, “As global interest in health continues to rise across various countries, the health functional food market is steadily growing. We plan to continuously promote the status of CheongKwanJang, Korea’s representative health supplement brand, to local consumers through contracts with various distribution channels centered on Malaysia, a key market in the ASEAN region.”

Meanwhile, according to the global market research firm Euromonitor, Malaysia’s health functional food market has grown from approximately 1.5 trillion KRW in 2018 to about 2.4 trillion KRW last year.

This content was produced with the assistance of AI translation services.