KB Securities Surpasses 60 Trillion in WM Assets... Increases by 10 Trillion in Just Over 10 Months

KB Securities announced on the 12th that its wealth management (WM) assets surpassed 60 trillion KRW as of June, increasing by 10 trillion KRW in just over 10 months since exceeding 50 trillion KRW in August last year.

This is seen as the result of continuously implementing the 'WM Transformation' strategy since the launch of the integrated corporation in 2017, along with the focused promotion of the 'Customer Management - Customized Solutions - Channel Integration' strategy initiated this year.

KB Securities set a goal to provide customer-centric wealth management services through customer management, customized solutions, and channel integration based on customer demand this year, and has established and smoothly progressed three execution strategies to achieve this.

First, it provides customer-tailored portfolios reflecting customer demand and market conditions. It actively utilizes a diverse product lineup that includes a variety of bonds, which remain popular in the market, as well as various products reflecting the recently favorable stock market environment to help customers establish their desired portfolios.

Next, all employees across the company prioritize customer profits as the highest value. Through KB Securities’ expert group, it offers portfolios based on a carefully selected house view, and applies risk assessment standards equivalent to those for assets directly invested by KB Securities to the products provided to customers, making every effort to minimize risks and maximize returns on valuable customer assets.

Lastly, it provides customer solutions through differentiated channel strategies. Since last year, it has expanded major branch offices into large-scale financial centers and increased specialized branches for ultra-high-net-worth individuals, offering differentiated, customized financial solutions by branch to meet the financial needs of individuals, corporations, and segmented customers.

Additionally, to enhance convenience for customers who find it difficult to visit branches due to long-distance residence or time constraints, KB Securities operates the ‘Everywhere PB Service.’ Through the ODS-dedicated system ‘able Partner,’ which enables account opening, product subscription, and sales support, specialized private bankers (PBs) can conduct external sales, and headquarters experts can accompany them to provide the best service anywhere according to customer demand.

To strengthen its dominance in the ultra-high-net-worth market, KB Securities is expanding specialized branches and providing family office services. Building on the successful launch of the premium wealth management center ‘KB GOLD&WISE the FIRST’ in Apgujeong in August 2022, it opened its second branch, ‘KB GOLD&WISE the FIRST Banpo,’ in the emerging affluent area of Banpo Onevalley in April this year. A third branch is scheduled to open in Dogok by the end of the year, continuously enhancing channel competitiveness exclusively for ultra-high-net-worth clients.

Moreover, for ultra-high-net-worth individuals with financial assets exceeding 30 billion KRW within KB Securities, the ‘KB Family Office Service (Success & Succession)’ offers a comprehensive wealth management service covering asset growth, preservation, and succession for each client (family), providing optimal one-stop solutions leveraging the capabilities of KB Financial Group to meet diverse customer needs.

In addition, KB Securities strengthens communication with customers through both face-to-face and non-face-to-face interactive channels via investment seminars by KB Financial Group’s wealth management experts and special lectures by notable figures in the ‘Invest More, Premier Summit.’ It also offers professional financial services and differentiated non-financial services through the ‘Premier Forum,’ a high-quality platform for human and intellectual exchange for corporate CEO clients.

Lee Jae-ok, Head of Retail Business Division at KB Securities, said, “Until recently, product supply centered on bonds driven by global high interest rates was dominant, but in the second half of the year, many market participants are focusing on corporate value-up programs. Accordingly, we will proactively plan and provide stock-related products to maximize customer returns.” He added, “We believe that the source of sustainable growth in wealth management lies with our customers, and KB Securities will continue to strive to become a financial partner that grows together with customers by providing customer-first wealth management services.”

This content was produced with the assistance of AI translation services.