Everland Opens 'Bao Family Popup Store Season 2'
18-30th The Hyundai Seoul... More Than Twice the Size of Season 1
Over 150 New Goods... Prizes Including Bao Family Figures
Everland, operated by Samsung C&T Resort Division, announced on the 11th that it will run the 'Bao Family Pop-up Store Season 2' at 'The Hyundai Seoul' for 13 days from the 18th to the 30th.
Everland will open the Bao Family Pop-up Store Season 2 at The Hyundai Seoul in Yeouido, Yeongdeungpo-gu, Seoul, starting from the 18th.
[Photo by Samsung C&T Resort Division]
Next month, there will be the first birthday parties of Luibao and Huibao, as well as the Bao Family's birthday. Everland has been preparing the Bao Family Pop-up Store Season 2 since early this year in anticipation of next month (July).
This pop-up store will be held on the 5th floor Epic Seoul Zone of The Hyundai Seoul, which is about twice as large as last year's Season 1. Visitors can find over 150 various goods including toys, accessories, and daily necessities, along with richer content.
The Bao Family Pop-up Store will operate in two phases. The first phase runs from the 18th to the 23rd, and the second phase from the 24th to the 30th. Reservations for the first phase can be made from the 11th, and for the second phase from the 21st via Naver pre-booking.
At the central entrance of the pop-up store, a main photo zone depicting the five panda family members playing in a canola flower field will be installed. It is composed of five themed zones: 'All the Joyful Moments of the Bao Family,' 'Joyful Picnic,' 'Peaceful Daily Life,' 'Holiday Scenery,' and 'The Exciting Beginning of Little Baos.'
For the first time, about 20 signature goods celebrating the first birthday of Luibao and Huibao will be introduced. More than 100 new products, including stationery and tableware with high practical use in daily life, will also be unveiled for the first time at the pop-up.
About 30 collaboration goods with five brands, including the natural leather accessory brand Smith & Ladder, which received favorable reviews as a collaboration product during the previous Pubao pop-up, will also be released.
During the second phase of the pop-up store, some additional goods items will be added. The list of additional goods will be announced on the 20th, the day before the second phase pre-booking opens. Except for the opening day on the 18th, on-site reservations will also be available. Reservations can be made for up to one accompanying person.
All purchasers at the Bao Family Pop-up Store will receive a graphic fan as a gift. Various prize events through capsule toys will also be held.
The capsule toys contain one of four figures: Lubao, Aibao, Pubao, or Luibao and Huibao.
They also include various prizes such as gold coins, signed books by zookeepers, Everland admission tickets, and Som Coupons, which are membership points usable at Everland.
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For more details, please check the Everland website and the Bao Family Pop-up Instagram.
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