Mediccon, Rebounding in the Global Skin Beauty Market with K-Beauty Devices
Established in 2006, Exported to 45 Countries Worldwide
Along with the K-beauty boom, 'home beauty devices' are gaining attention as a major product category in the beauty market. Home beauty devices have seen market expansion due to increased demand for skincare at home during the COVID-19 period, as well as their effects and convenience surpassing those of cosmetics.
According to research data from the Korea Institute for Industrial Technology Evaluation and Planning, the global cosmetic surgery market is expected to grow rapidly at an average annual rate of 11%. The domestic beauty medical device market also surpassed 100 billion KRW in 2020, showing an annual growth rate of 19.7%, with a surge in demand for non-invasive skin beauty treatments.
Recently, premium home beauty devices applying the same technology used in popular skin treatments at hospitals and clinics are driving growth in the beauty market. Representative examples include 'Lookins' and 'Madeca Prime Infinity,' which use High-Intensity Focused Ultrasound (HIFU) technology, and 'Terawave,' known for its droplet lifting method popularized by celebrity skincare.
Founded in 2006, Mediccon is a specialized company in developing skin beauty medical devices and home beauty devices. As an Original Design Manufacturer (ODM), the company supplies beauty devices to the world's largest cosmetics groups and major domestic pharmaceutical companies. Additionally, Mediccon holds 71 intellectual property rights, including three SCI-level papers published in renowned international dermatology journals and 33 technology patents, and exports products directly researched, developed, and manufactured to 45 countries worldwide, according to the company.
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Mediccon is receiving product development inquiries not only domestically but also from the United States, China, and Europe. CEO Ha Dong-hoon of Mediccon stated, "Based on 18 years of accumulated ultrasound and radiofrequency technology, we aim to become a leader in skin beauty devices for hospitals, clinics, aesthetics, and the home care beauty market," adding, "We are preparing for an initial public offering in 2025 and will accelerate our efforts to capture the global beauty market."
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