"Not Ugly but 'Unpretty'"... Shinsegae Department Store Offers Up to 70% Discount on Agricultural Products

'Unpretty Fresh' Event Until the 16th

Shinsegae Department Store announced on the 10th that it will hold the ‘Unpretty Fresh’ event at 10 stores including the main branch, Gangnam branch, and Shinsegae Food Market Dogok from tomorrow until the 16th. The event offers 10 types of fruits and vegetables that do not meet the department store’s strict appearance standards but are not inferior in taste, nutrition, and freshness, at discounts of up to 70%.

Representative products include Apple Watermelon (1 piece) for 7,900 won, Musk Melon for 9,900 won (1 piece) and 19,900 won, Paprika (4 pieces per pack) for 5,900 won, and Plums (5-6 pieces per pack) for 6,900 won.

During the Unpretty Fresh event period, customers can participate by posting their own recipe videos featuring Unpretty Fresh products in the ‘I Ate Well’ community within the Shinsegae Department Store mobile app community. All participants will receive 1,000 rewards that can be used like cash at Shinsegae Department Store, and customers selected for outstanding posts will receive an additional 30,000 rewards.

The Unpretty Fresh event gathers products from Shinsegae-designated production areas that fall just short of the department store’s strict standards and offers them at reasonable prices. These products boast much higher quality compared to so-called ‘ugly fruits (blemished fruits)’ that are purchased and sold in bulk.

In fact, the Unpretty Fresh event launched in March this year surpassed 130,000 views on the event page within the mobile app over one week, and the offline event venue sold out all the stock, which was about twice the amount compared to last year.

A Shinsegae Department Store official said, “As customers’ interest in value consumption that practices eco-friendliness and coexistence increases, we have started to regularly present good consumption events that narrow the gap between farmers and customers,” adding, “We will take the lead in presenting sustainable content that considers coexistence with farmers and eco-friendliness.”

This content was produced with the assistance of AI translation services.