'K Seller Development' 11st... Original Seller Sets New Monthly Transaction Record

Original Seller, Seller Growth Support Program
May Payment Transaction Amount Surpasses 11 Billion KRW
"Highest Monthly Transaction Record Since Program Launch"
Zero Commission Benefit Up to 10 Million KRW in Sales

11st announced on the 7th that the payment transaction amount of 'Original Sellers' exceeded 11 billion KRW last month, marking the highest monthly transaction record since the program's launch.

Original Sellers is a seller growth support program open to any domestic business member with their own products and brands, offering zero (0%) commission fees until sales reach 10 million KRW. 11st introduced the Original Seller program in August last year.

11th Street Original Seller Program. [Image provided by 11th Street]

According to 11st, the transaction amount of Original Sellers from January to May this year increased more than twofold (104%) compared to the previous five months (August to December 2023). During the same period, the number of products sold also nearly doubled (114%), and the number of Original Seller products currently sold on 11st has grown to over 250,000.

11st explained that the significant results are due to effective support measures such as commission reductions and expanded product exposure provided through the Original Seller program. These support measures increased product exposure for 'K Sellers,' attracting customer interest and purchases.

A representative case is the seller 'CoenF,' which sells easy-to-drink liquid 'portion coffee.' After receiving customized consulting for sales improvement in January and having its flagship product featured in the Original Seller specialty section 'Original Pick,' CoenF's transaction amount until May this year surged 34 times (3308%) compared to the same period last year. By utilizing the advertising points received to display products at the top of search results, the number of purchasing members also increased more than 42 times (4153%) during the same period.

Hyunsoo Park, CBO (Chief Business Officer) of 11st, said, "Through Original Sellers, sellers increase their sales, and 11st secures customers by offering a unique shopping experience based on distinctive product capabilities and diversity, creating a virtuous cycle. We will continue to provide sincere support to K Sellers aiming for ongoing synergy and mutual growth."

Meanwhile, to enhance the product exposure effect of Original Sellers, 11st attaches exclusive badges to sellers' products for easy customer recognition, displays sellers' flagship products in a dedicated corner on the mobile app main screen, and operates the Original Pick specialty section continuously.

This content was produced with the assistance of AI translation services.