"Find Your Own Scent"... Shinsegae Department Store Gangnam Branch Opens 'Loewe Perfume'

Strengthening the Premium Perfume Lineup

Shinsegae Department Store is strengthening its premium perfume lineup to capture the demand for small luxury items.

Shinsegae announced on the 7th that it opened a standalone store for the Spanish luxury perfume brand LOEWE PERFUMES on the first floor of its Gangnam branch on the 3rd.

LOEWE PERFUMES is a luxury perfume brand that began when the luxury brand Loewe first launched its own perfume in 1972. The brand is known for its concept of capturing colors, scents, and emotions inspired by nature in its perfumes, featuring wooden perfume caps, colorful perfume bottles, and packaging that includes artist works.

The LOEWE PERFUMES store introduced at Shinsegae Gangnam branch spans about 8 pyeong (approximately 26.4 square meters) and offers a full range of fragrance-related products including perfumes, home fragrances, and body care items.

Signature products include the ‘Botanical Rainbow Collection,’ created by LOEWE’s creative director Jonathan Anderson, inspired by nature. The collection features 27 items such as the ‘001’ series (50ml, 180,000 KRW), inspired by early morning sunlight; ‘Aire Sutilesa Eau de Toilette’ (50ml, 165,000 KRW), with a lily of the valley scent reminiscent of fresh air; and ‘Esencia Eau de Parfum’ (50ml, 240,000 KRW), a woody and refreshing blend of lavender and sandalwood.

Additionally, the store offers the ‘Home Scent Collection,’ which has gained attention as stylish interior accessories, as well as body care products such as body wash and lotion.

A Shinsegae Department Store representative said, “We introduced differentiated brands to meet the demand of young customers who freely express their tastes and personalities. Through introducing various brands, we aim to lead lifestyle trends.”

This content was produced with the assistance of AI translation services.