GS Shop's 'Sangsangchowol' Sale Attracts 2 Million Customers

Last Month's High Inflation Discount Event 'Beyond Imagination' Held
2 Million Customers Made 5 Million Purchases... Total Orders Reached 300 Billion KRW
Set New Record for Daily Customer Orders This Year
Food Order Amount Increased 50% Year-on-Year... Side Dishes and Fruits Included

More than 2 million customers flocked to GS Shop's May discount event held on TV and mobile to ease the burden of high inflation.

GS Retail's home shopping channel GS Shop announced on the 3rd that this year's 'Sangsangchowol' event recorded sales exceeding 300 billion KRW based on orders. Sangsangchowol is a discount event GS Shop holds every May.

Toilet paper products presented by GS Shop in the May Beyond Imagination special.
[Photo by GS Retail]

During the event period, over 2 million customers placed more than 5 million orders. GS Shop explained that special price promotions on essential goods such as food and daily necessities, prepared to alleviate the high inflation burden, were popular. On the 9th of last month, the overlap of the Sangsangchowol event with 'Deal Day' promotions offering special prices, card discounts, and reward points resulted in 170,000 customers purchasing in a single day. This was the highest number of daily orders this year.

Among the Sangsangchowol events, the 'Daily Special' held on mobile from the 1st to the 10th of last month was especially popular. Essential daily items such as toilet paper and wet wipes, as well as snacks and side dishes, were sold at discounted prices with free shipping benefits, attracting about 120,000 customers. GS Shop responded to the unexpectedly high customer demand by urgently adding products and extended the event for five days from the 20th to the 24th, during which more than 70,000 customers also participated.

On TV home shopping as well, orders concentrated on food and daily necessities offered at special prices. A representative example is the 'Clean Country Daisy Premium Toilet Paper' broadcast on TV home shopping on the 12th of last month. This product is usually sold in sets of three packs of 30 rolls each, but on that day, a promotion was held giving an additional pack (30 rolls), and 4,500 sets sold out within 30 minutes. During the encore broadcast on the 29th of last month, 4,000 sets were sold, totaling 1 million rolls of toilet paper sold across the two broadcasts.

The 'Boneless Mackerel Table Mackerel' sold on the 17th of last month received 7,000 orders before the broadcast and 4,000 orders during the broadcast, totaling 11,000 sets (about 150,000 fish) sold. The 'Sanji-ae Black Label The Choice' sold a total of 6,000 sets, and 'Holberry Organic Lemon Juice' sold out 5 times out of 8 broadcasts in May.

During the discount event period, food order amounts increased by 50% compared to last year, showing the largest growth. Due to rising dining-out prices, sales of side dishes such as boneless mackerel (64%) and Jongga kimchi (5%) increased, and the order amount for 'Zespri Kiwi' rose by 21% amid soaring fruit prices. During the same period, orders for storage containers such as Greenback and Glasslock increased by 96%, and GS Shop's signature fashion brands like 'Lapiaf' and 'Briel' saw order performance rise by 30%.

Joo Un-seok, head of the GS Shop MD division, said, "Home shopping has the highest expertise and competitiveness in maximizing cost-effectiveness by lowering product unit prices through multi-pack configurations." He added, "We will continue to leverage our core competitiveness to contribute to price stabilization and provide the best experience to customers by expanding opportunities to try products sold as single items or small sets sourced according to customer needs."

Meanwhile, GS Shop will continue events targeting high inflation this month as well. With summer in full swing and demand surging, they will focus on underwear as a key product, holding half-price events for brands such as 'Vivian' (9th) and 'Wonderbra' (23rd). They will also increase the lineup of off-season products like cashmere knits and mustangs, while selling seasonal appliances such as fans and dehumidifiers mainly in mid- to low-price ranges.

This content was produced with the assistance of AI translation services.