"Beyond Premium to High Performance"... HD Hyundai Oilbank Targets Premium Gasoline Market

‘Kazen’ Brand Design and Slogan Improvement
Over 100 Octane... "Top Quality"
Promoting Excellence Through Various Promotions

HD Hyundai Oilbank has launched an offensive in the premium gasoline product market. Centered around its flagship premium gasoline brand, 'KAZEN,' the company continues to promote the excellence of its premium gasoline.

On the 30th, according to HD Hyundai Oilbank, the company recently revamped KAZEN's brand design and slogan. The renewal focused on enhancing readability while giving a strong and speedy impression. The existing design was supplemented with the slogan "Beyond Premium, Toward High Performance" to help consumers intuitively understand the brand. The new brand design will be installed on facilities at gas stations nationwide to widely promote it to customers.

Yang Min-woong, Head of PM Support Division at HD Hyundai Oilbank (left), and Kim Dong-bin, CEO of Superrace, attending the 2024 O-NE Superrace Fuel Supply Agreement Ceremony.
[Photo by HD Hyundai Oilbank]

KAZEN boasts an octane rating of over 100, which exceeds the legal standard. The name KAZEN combines "Kaiser," meaning emperor, and "Zenith," meaning the highest point, signifying the brand's aim to provide the highest quality in the premium gasoline sector.

HD Hyundai Oilbank is making various efforts to promote the excellence of premium gasoline. Since 2019, it has been the exclusive supplier of KAZEN for six consecutive years to the country's largest motorsports event, the "Superrace Championship," promoting the product's superiority to motorsports fans and viewers nationwide. Engines of high-performance, high-output premium vehicles are designed to match high octane ratings, making the use of premium gasoline essential.

Last month, HD Hyundai Oilbank signed a fuel sponsorship agreement with amateur racing team TEAM HMC, which participated in the "Hyundai N Festival," one of the top three motorsports events in Korea. TEAM HMC is a purely amateur racing team composed of members of the Hyundai car club "Hyundai Motor Club," and gained attention with participants such as broadcaster Yang Sang-guk and actor Jo Jae-yoon.

An HD Hyundai Oilbank official stated, "We plan to continue various advertising and sponsorship activities related to premium gasoline," adding that they will conduct premium gasoline promotions targeting various motorsports events and communities.

Meanwhile, since its renewed launch in 2020, KAZEN has been sold at 370 gas stations nationwide, with sales increasing about fivefold compared to before the renewal. HD Hyundai Oilbank is continuously expanding its premium product lineup, not only with KAZEN but also with ultra-premium gasoline "Ultra KAZEN" and diesel products containing high-performance additives, "Ultra Diesel."

This content was produced with the assistance of AI translation services.