Binggrae Unveils 'Danji, Yonggi' Edition Celebrating 50th Anniversary of Banana Flavored Milk

First Released in 1974... 50 Years This Year
Engraved with the Phrase 'Just 00 Courage'

Binggrae announced on the 29th that it will release the 'Danji, Yonggi' edition to commemorate the 50th anniversary of Banana Flavored Milk, which was launched in 1974.

The Danji, Yonggi edition is inspired by the familiar ‘Danji container’ unique to Banana Flavored Milk, which has been loved for 50 years. It was planned to support the dual meaning that in moments of firsts, shyness, unfamiliarity, and trembling?times when courage is needed?we need both Danji and courage.

The 50th anniversary edition features the phrase ‘Danji 00hal Yonggi’ engraved where the product name usually appears, allowing consumers to freely write their desired phrases for use in various situations.

To celebrate the 50th anniversary edition, Binggrae will hold an event on the official Banana Flavored Milk Instagram from early June to the end of July, offering special goods with 50 unique container phrases through a lottery. Additionally, the phrase with the most entries in this event will be released as an actual product in a special edition.

A Binggrae representative stated, “This edition was planned with the hope that Banana Flavored Milk, which has remained unchanged for 50 years and will continue to do so, will provide strength in situations where it is usually difficult and frightening to be courageous,” and added, “We hope everyone feels the sweet feeling like Banana Flavored Milk through this event.”

This content was produced with the assistance of AI translation services.