KB Asset Management's KB Money Market Series Surpasses 2 Trillion KRW in Net Assets

KB Asset Management announced on the 27th that the ‘KB Money Market Series,’ which was simultaneously launched last year, has gained popularity, surpassing 2 trillion KRW in net assets since its release.

The ‘KB Money Market Series’ is a lineup of ultra-short-term bond products strategically launched by KB Asset Management to provide relatively stable returns amid ongoing market uncertainties surrounding the interest rate cut period.

Last year, KB Asset Management unusually introduced both fund and exchange-traded fund (ETF) products simultaneously. In recent years, most of the popular themed new products in the market have been launched primarily as ETFs.

The strategy of simultaneously launching the ‘KBSTAR Money Market Active ETF’ and the ‘KB Money Market Active Fund’ to expand investors’ choices is being evaluated as successful.

Since their launch, the two products have attracted over 2.2 trillion KRW in funds. Notably, they have drawn in more than 500 billion KRW in large sums just this year, garnering attention.

The ‘KB Money Market Series’ mainly invests in high-interest, high-quality bonds with maturities of about three months or less. With an active strategy to pursue excess returns, it has delivered relatively superior performance even within the same category.

The cumulative return since the beginning of the year is around 1.67%, and the ‘KBSTAR Money Market Active ETF’ ranks first among 16 parking-type ETFs listed on the domestic stock market.

Lee Seok-hee, Head of Pension WM Division at KB Asset Management, explained, "We launched the fund as well to provide good products to investors who are not familiar with ETF trading," adding, "Investors can choose either the money market fund or ETF product depending on their trading method."

An industry insider said, "KB Asset Management, which has the fund sales network of Kookmin Bank, is gaining popularity with the simultaneous launch strategy," and added, "It remains to be seen whether this will become a new breakthrough in the fund market, which has been neglected by investors."

This content was produced with the assistance of AI translation services.