Genesis Hosts Flower Exhibition at U.S. Showroom

'Bloomtanica: Where Nature Meets Innovation' Exhibition Venue at Genesis House New York, New York, USA
[Photo by Hyundai Motor Group]

The Genesis brand is holding a flower exhibition at Genesis House New York, a complex cultural space in New York, USA, until the 9th of next month (local time). The event is held in collaboration with floral artist Jeff Leatham, and the company reported that over 16,000 visitors attended within two weeks of its opening earlier this month. Jeff Leatham is the Artistic Director and Chief Floral Artist at the Four Seasons Hotel. This hybrid exhibition combines fresh flowers with digital technology to showcase Korean beauty. Song Min-gyu, head of Genesis Business Division, said, "This exhibition, inspired by Korean gardens, will serve as an opportunity to expand the spectrum of customer touchpoints," adding, "We will continue to promote the beauty of Korea to overseas customers through various channels."

'Bloomtanica: Where Nature Meets Innovation' Exhibition Venue at Genesis House New York, New York, USA
[Photo by Hyundai Motor Group]

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