Lotte Mart and Supermarket 'Hot Price'... This Time 'Convenience Food Naengmyeon' at Ultra-Low Price

Lotte Mart and Lotte Super announced on the 22nd that they will sell 'Ready-to-Eat Naengmyeon' as a 'Hot Price' product for one week from tomorrow until the 29th.

'Hot Price' is a project that Lotte Mart and Lotte Super have been implementing weekly since February 1st this year. Each week, one product is selected and its price merit is pushed to the extreme, selling it at an ultra-low price level.

Starting with the first project product in February, ‘Jeonggalhan Rice (10kg)’, Lotte Mart and Lotte Super have sold a total of 16 products including pork belly, chicken, abalone, tissue, frying pans, and more. The 'Hot Price' products have been prepared mainly focusing on popular food items or daily necessities closely related to everyday life. The 'Hot Price' products, which broke conventional price norms, received great responses from customers, and during the event period, the sales growth rate of the product categories including Hot Price items recorded about twice as high compared to the previous year.

From the 23rd, 'Ready-to-Eat Naengmyeon' has been selected as the Hot Price product and will be sold at a reasonable price. Lotte Mart is running a one-plus-one promotion on 14 items including ‘Pulmuone Pyeongyang Mul Naengmyeon for 2 (846g)’, and Lotte Super offers about a 50% discount when L.Point members pay with event cards.

Kang Hye-won, Head of Marketing Division at Lotte Mart and Lotte Super, said, "As the high inflation period continues day by day, there is a high demand from customers who want to purchase products at reasonable prices. We plan to continuously introduce ultra-low price products every week so that Hot Price products not only make customers recognize them as reasonably priced products but also become a clear reason to visit Lotte Mart."

This content was produced with the assistance of AI translation services.