"Helping Establish Sales Strategies by Analyzing Prescribing Institutions" Ubicare Launches New Ubist Content

Digital healthcare solution company Ubicare announced on the 20th that it has released two new content types for analyzing institution count patterns in its pharmaceutical prescription institution analysis solution, 'Ubisuteu Hospital & Clinic Dynamics (HCD)'.

[Photo by Ubicare]

Ubisuteu HCD is a solution that provides pharmaceutical companies with data on the number of institutions prescribing medicines. It was launched in January. The two newly introduced content types consist of Switching, which analyzes the number of medical institutions changing prescribed medicines, and Handling, which analyzes the number of institutions simultaneously handling competing medicines.

Until now, pharmaceutical companies have only been able to analyze the number of institutions prescribing medicines by region, type, and medical department. Through Switching, it is possible to identify the number of medical institutions that have changed prescribed medicines within the market and analyze in detail the causes of increases or decreases in institution counts. Additionally, with the newly released Handling content, the composition of medicines at medical institutions can be analyzed, enabling the establishment of specific strategies to expand new clients when launching new products.

The company explained that these two new content types will greatly assist pharmaceutical companies in analyzing the causes of changes in the number of clients in detail and executing customized strategies tailored to different situations.

Lee Sang-kyung, CEO of Ubicare, said, “We have introduced two new content types to quantitatively datafy and objectify changes in the number of clients of our company and competitors. Through this, pharmaceutical companies can establish and verify more effective sales strategies.”

This content was produced with the assistance of AI translation services.