Kyungdong Navien, 5 Consecutive Years Ranked No.1 in NBCI Gas Boiler Category

Experience Store 'Navien House' and Others
Recognized for Strengthening Customer Touchpoints

Kyungdong Navien announced on the 14th that it has ranked first in the gas boiler category for five consecutive years in the National Brand Competitiveness Index (NBCI) organized by the Korea Productivity Center.

The NBCI calculates brand competitiveness by converting the weighted sum of awareness, loyalty, image, relationship building, and purchase intention formed through a company's marketing activities into a score out of 100.

Last year, Kyungdong Navien opened offline experience stores called ‘Navien House’ in Uijeongbu and Namyangju, Gyeonggi Province, and on the 27th of last month, it opened a branch in Jeju. Navien House, where Kyungdong Navien products are installed in spaces designed like actual homes, has received favorable reviews as customers can directly experience and understand the principles and advantages of the products.

VR Navien House

In addition, to provide customers with a differentiated purchasing experience, Kyungdong Navien opened a virtual reality experience space called ‘VR Navien House’ within the Navien House online shopping mall, allowing customers to experience products without restrictions of time and space. Kyungdong Navien is also strengthening communication with customers through its live commerce platform, ‘Navien Live.’ Unlike broadcasts focused solely on product sales, employees appear directly to resolve questions related to the products, such as usage methods and maintenance tips, and focus on responding to inquiries received via real-time chat, thereby enhancing customer satisfaction. Navien Live has surpassed 26 million cumulative viewers in about three years since its launch in April 2021.

Kim Yong-beom, Executive Vice President of Sales and Marketing at Kyungdong Navien, said, “We will continue to strengthen touchpoints with content that embraces both existing and new customers and further enhance our brand competitiveness.”

This content was produced with the assistance of AI translation services.