'Plogging with Super Junior' Tourism Organization Launches First Hallyu-ESG Travel Package

Super Junior D&E Jeju Plogging with 250 Participants
Presenting a Sustainable Tourism Product Model

A new concept inbound tourism product combining plogging, which protects the environment and health, with a Hallyu star fan meeting has been launched.

Super Junior D&E presenting souvenirs to participants of Jeju Plogging.
Photo by Korea Tourism Organization

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 13th that they launched a new tourism product in Osaka, Japan last March, which involves a fan meeting with 'Super Junior D&E' and environmental cleanup activities in Jeju, and that about 250 Japanese fans visited Jeju through this product on the 12th.

Participants gathered at Ihoteu Beach, completed an eco-friendly pledge ceremony, and then proceeded with plogging along the beach to the Mokma Lighthouse area. Donghae and Eunhyuk of Super Junior D&E presented souvenirs to participants on site. Afterwards, they moved to the Jeju Tourism University convention hall for a full-scale fan meeting and a Jeju tourism quiz show.

The organization, together with Jeju Tourism Organization, set up a photo zone replicating the filming locations in Jeju of the Hallyu drama 'King the Land,' and promoted Jeju tourism through promotional videos introduced directly by the drama cast and souvenir exhibitions.

Yoo Jin-ho, head of the Tourism Content Strategy Division at the Korea Tourism Organization, said, "This inbound ESG tourism product is a model case of sustainable tourism," adding, "We will continue to develop Hallyu-specialized products that can satisfy the diverse needs of foreign tourists and contribute to attracting 20 million foreign tourists this year."

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