Daesang Donates 71.4 Million Won from Executive and Employee Salary Surpluses to Youth Preparing for Independence

Less than 10,000 Won in Change Plus Company Support Funds Raised
Choose to Support Native Wildflower Planting or Leukemia Patients

The company announced on the 13th that it donated a total of 71.4 million KRW to three organizations: the Green Umbrella Children’s Foundation, the Korean Red Cross, and the Korea Leukemia Pediatric Cancer Association. The donation was collected through employees’ participation by gathering 'salary rounding amounts (change of 1,000 KRW or less than 10,000 KRW)' combined with company matching funds.

Shin Jeong-won, Head of Social Contribution Cooperation Division at Green Umbrella Children’s Foundation (left), and Lee Bo-ra, Head of Social Contribution Team at Daesang, are posing for a commemorative photo at the donation ceremony for Daesang employees' salary rounding-up fundraising held on the 9th at Green Umbrella Children’s Foundation in Jung-gu, Seoul.
[Photo by Daesang]

The donation will be used for child and youth self-reliance support programs operated by the Green Umbrella Children’s Foundation, including living, housing, and self-reliance capacity-building programs for young adults preparing for independence after leaving foster care or facilities. Additionally, part of the funds will be used for the 'National Participation Donation Forest' campaign, a native wildflower planting event jointly organized by the Korean Red Cross and the Korea Forest Service for forest ecological restoration. Support funds will also be delivered to patients with rare and intractable diseases through the Korea Leukemia Pediatric Cancer Association.

Previously, since 2006, the company has operated the 'Salary Rounding System.' Participating employees can directly choose their preferred donation recipient among three fields: children and youth, rare and intractable diseases, and the environment.

Kim Kyung-sook, Head of ESG (Environment, Social, Governance) Management at the company, said, "Since 2022, allowing employees to select donation recipients in fields meaningful to them has increased the salary rounding collection amount by more than 10%. We will continue to strive to expand a healthy donation culture through ESG activities that employees can participate in."

This content was produced with the assistance of AI translation services.