Seven Eleven, Complete Renewal of PB Cup Coffee... Reborn as Premium Grade
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Convenience store 7-Eleven announced on the 13th that it will relaunch its PB (private brand) cup coffee series "Jumunhasin" as a premium line.
The renewed PB cup coffee lineup includes five types: Seven Select Cafe Latte, Vanilla Latte, Caramel Macchiato, Cafe Mocha, and Americano. For the four milk-based cup coffees including Cafe Latte, the raw milk content has been increased to over 50%, and for the Americano, the coffee extract concentration has been increased by 0.5 times.
The packaging features a premium design. Cafe Latte uses blue, Americano uses red, and each of the five flavors is represented by a base color that suits its taste. Additionally, the brand identity is emphasized by incorporating a dark brown coffee wave pattern inside the number '7,' which symbolizes 7-Eleven.
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7-Eleven plans to enhance its brand value and further expand the PB market through its premiumization strategy. As part of this, it will continue to renew other PB products in different categories, including the PB cup coffee line, to premium quality in the near future.
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