Meritz Securities evaluated that iFamilySC achieved its highest quarterly performance in the first quarter of this year and entered a structural growth phase. The target price was raised to 35,000 KRW.


iFamilySC recorded sales of 57.4 billion KRW and operating profit of 11.8 billion KRW in the first quarter of this year. These figures represent increases of 74.8% and 152.5%, respectively, compared to the same period last year.


Hanuri, a researcher at Meritz Securities, stated, "It has established itself as the strongest player in the lip category," adding, "With steady sellers like Juicy Lasting Tint and Melting Balm performing well, and the new product 'Glasting Gloss' gaining strength, it has secured its position as the top brand in the Olive Young makeup segment."


She continued, "Key SKUs have been introduced in major drugstore offline stores overseas," noting, "Sales in Greater China and Southeast Asia increased by 195.1% and 206.3%, respectively."



Researcher Han said, "It is a structural growth phase," and predicted, "Expansion in product lines and regions will continue to drive growth in scale."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing