CU Strengthens Franchisee Capabilities Through Simultaneous Online and Offline Programs

CU announced on the 12th that it conducted a franchise store capability enhancement program for franchisees nationwide last month, simultaneously online and offline.

To increase accessibility for franchisees nationwide, the franchise store capability enhancement program, which was previously conducted only online, was expanded to offline last month. The franchise store capability enhancement program is designed to educate on overall store operations to provide customers with the best products and services. CU invites experts from various fields to provide not only basic knowledge necessary for franchise store operations such as labor, taxation, and delivery service management, but also store operation know-how including distribution trends and consumer purchasing psychology.

The first offline training, held over two days in Seoul and Busan, had a total attendance of about 200 people. Although the average monthly attendance last year was in the 600s, this year it increased to about 1,000 per month, with a total of approximately 4,300 franchisees attending training in the first quarter.

Jo Ara, head of the Store Education Team at BGF Retail, said, “We are constantly considering educational programs that can provide practical help to franchisees by taking into account the rapidly changing situations of franchise stores,” adding, “CU will continue to develop educational programs for franchise stores at the forefront of customer contact.”

This content was produced with the assistance of AI translation services.