Even 3 Years After Completion, IP Remains Popular... 'Yumi's Cells' Pop-Up Store to Open

The official pop-up store for the Naver Webtoon 'Yumi's Cells,' which concluded 3 years ago, is opening for the first time in 9 years.

Naver Webtoon announced that from the 10th to the 25th, the official 'Yumi's Cells' pop-up store will operate on the 6th floor of The Corner at Yongsan I'Park Mall.

Yumi's Cells Pop-up Store

Following the release of the first-ever 3D theatrical animation based on a webtoon intellectual property (IP), 'Yumi's Cells The Movie,' on the 3rd of last month, the official pop-up store is opening for the first time in 9 years since 2015. This pop-up store is being held in collaboration with 'Cofan Global,' a company specializing in merchandise (MD) using IP.

Although 'Yumi's Cells' concluded over 3 years ago, it is regarded as a representative example showcasing the limitless transformation of webtoon IP. Various types of goods such as keyrings, dolls, puzzles, and mood items have been produced, and the IP has expanded into emoticons and games. Collaborations have also been carried out with brands across multiple sectors including fashion, F&B, food, beverages, alcohol, finance, and stationery. Based on a solid storyline, it has been adapted into a TV drama and animation, and a musical is currently in development.

No Seung-yeon, Head of Global IP Business at Naver Webtoon, stated, "Naver Webtoon actively supports the IP business of its works to maximize profitability of ongoing series as well as extend the lifespan of completed works." She explained, "With the growth of the webtoon market, collaborations between webtoon characters and various industries are increasing, and webtoon IPs with huge fandoms are also seeing their 'market value' rise."

This content was produced with the assistance of AI translation services.