CJ CheilJedang Partners with Jogye Order to Expand Temple Food Product Line
Introducing Two New Products: Temple-Style Red Bean Porridge and Plant-Based Jangjorim with Kkwarigochu Peppers
CJ CheilJedang is partnering with the Jogye Order of Korean Buddhism to introduce new temple food products.
On the 10th, CJ CheilJedang announced the launch of two new products, ‘Temple-style Red Bean Porridge’ and ‘Stuffed Shishito Pepper Plant-based Jangjorim,’ jointly developed with Doban HC, the business holding company of the Jogye Order of Korean Buddhism. This collaboration is part of a memorandum of understanding (MOU) signed last year for the joint release of temple food products and marks the second collaboration following the ‘Temple-style King Dumplings.’
The newly introduced Temple-style Red Bean Porridge differs from typical red bean porridge by incorporating five grains (red beans, brown rice, sorghum, glutinous barley rice, and millet) in a temple-style porridge. It reflects the cultural significance of red beans in Buddhism, believed to bring blessings and ward off misfortune, and incorporates monks’ advice to preserve the natural nutty flavor of the grains, the aroma of red beans, and a diverse texture. Additionally, it contains no sugar, offering a mild and clean taste for a healthy enjoyment. The Stuffed Shishito Pepper Plant-based Jangjorim is a soy meat jangjorim made from plant-based ingredients, embodying Buddhism’s respect for life. It uses CJ CheilJedang’s proprietary plant-based protein to replicate the taste and chewy texture of meat.
To celebrate the launch of these new products, CJ CheilJedang will hold a Temple-style Red Bean Porridge event around Jogyesa Temple on the 12th, featuring tastings and on-site sales. Furthermore, special promotions for the new products will be held on CJ CheilJedang’s official online mall, CJ The Market, and Seungso Mall.
The Temple-style King Dumplings, created after over two years of research with advice from temple food expert monks, faithfully follow the original temple food recipes and flavors. Since their debut last year, they have received consistently positive feedback. This year, CJ CheilJedang plans to expand the temple food lineup by offering porridge and tea products in gift set formats and diversify channels to include Buddhist offering culture and temple stay goods.
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A CJ CheilJedang representative stated, “Based on CJ CheilJedang’s differentiated technology, we will introduce various temple food products to make Korea’s representative vegetarian culture of temple cuisine and culture easily accessible in everyday life.”
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