7 out of 10 Cash-Strapped Adolescents Use Ali and Temu... "Satisfied Because It's Affordable"

Elite Student Uniform, Survey on 'C-Commerce' Usage
72% of 290 Middle and High School Students Have Experience with Direct Purchases from China
52% of Respondents Say "Will Continue Using C-Commerce"

It was found that 7 out of 10 domestic teenagers have experience purchasing products through Chinese e-commerce (C-commerce) companies such as Ali and Temu.

According to Elite School Uniform, a student uniform brand under Hyungji Elite, a survey on C-commerce usage was conducted over ten days from the 18th to the 28th of last month targeting 290 middle and high school students, revealing that 72% had used C-commerce.

The reason for using C-commerce was cited as "low price" by more than half, 55%. This was followed by "curiosity" (18%) and "exposure to many advertisements" (16%). It is analyzed that teenagers felt a strong attraction to low prices because they have to shop within a limited allowance.

Regarding the amount spent per order, 44% answered "between 10,000 won and less than 30,000 won," and the second largest response was "less than 10,000 won" at 29%. Among teenagers using C-commerce, 73% spent less than 30,000 won per shopping trip. The most frequently purchased products were "clothing" (30%), "electronic device-related products such as phone cases and portable chargers" (20%), and "accessories such as rings and necklaces" (18%).

Regarding satisfaction with products or services, 39% responded "average." "Satisfied" and "very satisfied" accounted for 31% and 15%, respectively, indicating that about half of the respondents were satisfied with the products and services. About 15% expressed dissatisfaction. The main complaints about products or services were "low quality or delivery of defective products."

When asked about future intentions to use C-commerce, 52% answered "strongly agree" or "agree," citing "low price" as the reason.

A representative from Hyungji Elite explained, "It appears that teenagers with limited allowances are drawn to low prices and thus frequently experience direct purchases from China," adding, "Because their shopping experience is limited, their standards for quality and service are not as high as adults, which also influences satisfaction and willingness to use the shopping mall."

This content was produced with the assistance of AI translation services.