"The Most Visited Place in May Was Gangwondo"…Socar, Data from the Past Two Years

Over the past two years, Socar car-sharing customers have most frequently visited Gangwon Province as their travel destination in May.

Socar announced the results on the 29th after analyzing visit regions using the stop location data analysis platform 'Sofia.' This survey analyzed Socar stop location data from May 1 to 31 in 2022 and 2023. To increase the reliability of the results, data was extracted based on vehicles that were used for more than 4 hours during the period and stopped with the engine off for more than 1 hour.

The survey showed that about 5% of all Socar reservations during the same period involved visits to Gangwon Province, with an average car-sharing usage time of over 32 hours.

The most visited areas within Gangwon Province were ranked as follows: ▲Gangneung-si ▲Sokcho-si ▲Yangyang-gun ▲Chuncheon-si ▲Goseong-gun. Preferred spots in each area included Anmok Beach, Cafe Street, Chodang Sundubu Street, Gyeongpo Aquarium, and Jungang Market in Gangneung-si. In Sokcho-si, popular destinations were Sokcho Beach, Tourist Fishery Market, Cheongchoho Lake, Seoraksan Small Park Parking Lot, and Lighthouse Beach. In Yangyang-gun, Naksansa Temple, Surfyy Beach, Ingok Beach, and Hajodae Beach were identified as favored locations.

In Chuncheon-si, popular spots included Log Cabin Dakgalbi, Happy Meadow Ranch, Jade Garden, Gubongsan Observatory Cafe Street, and Gyeongchun Line Kim Yu-jeong Station. In Goseong-gun, Cafe Badajeongwon, Ayajin Beach, and Baekchon Makguksu had high visitation rates.

Examining the initial entry routes of customers revealed that 58% of all reservations involved renting Socar vehicles in other regions and traveling to Gangwon Province, with departure points primarily from Seoul and Gyeonggi-do. The age distribution of visitors showed that 50.9% were in their 20s, 27.3% in their 30s, and 21.9% aged 40 and above, confirming that the 20s and 30s age groups traveled to various areas of Gangwon Province.

The proportion of vehicle reservations made at Socar zones near KTX stations was 15%, indicating that many customers first traveled by public transportation and then moved within the region using nearby Socar zones. The average distance traveled by car within Gangwon Province was 228.6 km, with many cases involving visits to various tourist attractions, restaurants, and cafes across the region.

To verify combined use of accommodation facilities and car-sharing in Gangwon Province, reservations were also checked for vehicles stopped for more than 6 hours, including midnight, within 250 meters of accommodation facilities in the visited areas. It was found that 33% of all visiting customers simultaneously used accommodation facilities such as hotels, pensions, and resorts located in ▲Jeongseon-gun ▲Yangyang-gun ▲Gangneung-si ▲Samcheok-si ▲Sokcho-si, staying an average of more than two nights while using car-sharing services.

The types of accommodation used were ranked as hotels (38.5%), pensions (30.5%), motels (12.6%), and resorts (11.8%). The most frequently used accommodations included St. John's Hotel, Skybay Hotel Gyeongpo, Chestertons Sokcho, Naksan Beach Hotel, Sol Beach Samcheok, Sun Cruise Hotel & Resort, Lotte Resort Sokcho, High1 Grand Hotel, and Yeongjin Hanok Adokchae Pool Villa.

This content was produced with the assistance of AI translation services.