Matteung Kim Targets Chinese Market... Signs Sales Contract Worth 161.5 Billion Won

Hago House Investment Brand
Exclusive Import and Distribution Contracts in Hong Kong, Macao, and Taiwan
Sales Target of Approximately 161.5 Billion KRW Over 5 Years
Following Japan, Accelerating Overseas Market Expansion in Greater China...

Matangkim is targeting the Greater China market following its expansion into Japan.

Brand incubator 'Hago House' announced on the 29th that its invested designer brand 'Matangkim' has signed exclusive import and distribution contracts for products in Hong Kong, Macau, and Taiwan.

Investment brand 'Matengkim' of Hago House signs sales contract worth 150 billion KRW in Hong Kong, Macau, and Taiwan.
[Photo by Hago House]

The contract aims to achieve sales of approximately 161.5 billion KRW over five years. Matangkim plans to systematically target overseas markets by developing its Greater China business with local partners while utilizing offline stores and specialized marketing capabilities. The brand expects sales to increase in line with the K-fashion boom and the growing fashion market in the Greater China region.

Additionally, to increase touchpoints with overseas fandoms, Matangkim plans to open its first exclusive overseas store in the Greater China region within this year. In the initial phase of entry, the brand will apply the same product lineup, marketing, and store interior as in Korea to convey its brand identity to local customers. Later, it will implement localized operational strategies tailored to the trends and markets of each country.

Supported by Hago House, Matangkim surpassed 100 billion KRW in annual domestic sales last year. The brand is gaining popularity not only domestically but also in overseas markets. Following its first pop-up store in Tokyo, Japan, in October last year, the pop-up store held in Osaka this March achieved sales of 700 million KRW within just one week.

The proportion of foreign customers visiting Matangkim’s domestic stores is also on the rise. Visitors from Asia?including Japan, China, Taiwan, and Southeast Asia?as well as from Europe and the United States, continue to visit Matangkim’s offline stores in Korea. Matangkim emphasized that approximately 70% of visitors to the House by Seongsu showroom are foreign customers.

A representative from Hago House stated, "Matangkim will gradually expand its activities starting with Japan and the Greater China region and actively develop local businesses to firmly establish itself in the global market. Please look forward to Matangkim’s more vigorous activities on the global stage this year."

Meanwhile, Hago House is also considering overseas expansion for its invested brands 'Dfound' and 'Uniform Bridge,' starting with Matangkim.

This content was produced with the assistance of AI translation services.