"Busan Must Be Great!"... Busan City Launches Campaign to Promote Leading and Excellent Policies

Focused Promotion Using the Lesser-Known Leading and Excellent Policy Brand 'Busan is Lucky'

Eight Life-Related Policies Actively Promoted on the City's Official Website, SNS, and Electronic Billboards

Busan City will promote a two-month campaign called “Busan-eun Joheugessda” (Busan Would Be Great), which brands and strategically focuses on promoting representative policies of Busan’s 8th term of local government.

'Busan is Lucky' Campaign Promotional Poster (Draft).

“Busan-eun Joheugessda” is a campaign that uses the brand to intensively promote Busan’s pioneering policies, which are the first of their kind nationwide, and excellent policies that citizens are satisfied with and that Busan is proud of but are relatively less known.

The campaign was designed to raise citizens’ interest in city administration and enhance the city’s image nationwide, with the goal of fostering pride in being a “Busan citizen” to create “Busan, a city where people want to live again.”

First, the city created a brand image (BI) using the first letter “b” of Busan in Roman letters and a thumbs-up symbol representing the best. Among the city’s pioneering and excellent policies, eight policies closely related to daily life and highly felt by citizens will be prioritized for focused promotion under the “Busan-eun Joheugessda” campaign brand.

The eight daily life-related policies are: ▲free public transportation fares for children aged 6 to 12 ▲Busan-type integrated Neulbom program ▲Global gourmet city Busan ▲Yeongdo Marino Camping Site ▲Children’s complex cultural space Deullaknallak ▲Mobile health medical service bus ▲Narae Bus, a city tour bus exclusively for the disabled ▲Integrated urban flood information system.

A dedicated campaign page will be established on the city’s official website to allow easy access to detailed information about each policy, and various promotional activities will be conducted through the city’s social media channels (SNS) as well.

Additionally, the campaign will actively utilize various media including bus shelter stops throughout the city, urban railways, KTX trains, Seoul Station, and digital billboards in the Seoul metropolitan area to intensively promote the city’s pioneering and excellent policies not only throughout Busan but also in Seoul and the metropolitan region.

Starting from the end of April, the policy of free public transportation fares for children aged 6 to 12 will be intensively promoted with the catchphrases “Busan-eun Joheugessda” and “Busan Public Transportation is Free for All Children in the World,” followed by sequential focused promotions of the other policies.

This campaign was first introduced at the “Busan City Administration Briefing for Sejong City Officials” held at the Sejong City Convention Center on April 16, where it received much attention.

The city plans to separately design and continuously implement a campaign targeting government officials, which is expected to greatly help raise interest in city administration and secure national funding for ongoing projects.

'Busan is Lucky' Campaign Promotional Poster (Draft).

Kim Jae-hak, the city spokesperson, said, “Along with pioneering policies that our city is the first to implement nationwide, we will discover and actively promote many pioneering and excellent policies that citizens find satisfactory but are relatively less known, so that people everywhere in the country will say ‘Busan-eun Joheugessda.’ Detailed information about each policy can be found on the city’s website, and we ask for the citizens’ great interest and support for the ‘Busan-eun Joheugessda’ campaign.”

This content was produced with the assistance of AI translation services.