[Concall] Kia "Capturing Both Profitability and Market Share"

Joo Woo-jung, Vice President and Head of Finance at Kia, expressed confidence on the 26th during the Q1 earnings conference call that the company will continue to secure both market share and profitability.

Vice President Joo stated, "As demand in the electric vehicle market slows and price competition intensifies, we have expanded incentives for electric vehicles, especially retail incentives. However, for internal combustion engine vehicles, including hybrids, inventory levels are low and demand remains strong not only in the U.S. market but across all regions, so increasing incentives could be a futile expense that does not translate into sales," he analyzed.

He continued, "The current incentives are appropriate, and we believe the electric vehicle incentives have been set at an optimal level. We have targeted the market considering both market share and profitability rather than focusing on just one, and we will continue to do so going forward."

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