Let's Visit the Filming Locations of 'Crash Landing on You' and Eat Korean Chicken

Support for Development and Promotion of Government-Sponsored Korea Visit Tourism Products
Partial Coverage of IP Costs and Product Planning Expenses

A tourism product featuring a visit to the filming location of the drama 'Crash Landing on You' (Cheorwon Hantan River Sky Bridge) and tasting Korean chicken will be launched.

On the 21st, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced support for the development and promotion of seven inbound tourism products. These include 'The Meeting of Hallyu Content and Captivating History and Culture,' 'K-Dance: Tonight, I Am the Star,' 'Marry My Husband Drama Tour,' and 'A Day in Pyeongchang with Samyang.'

These are package tours jointly planned by domestic travel agencies and K-content companies. They guide visitors to K-pop and K-drama hotspots and offer special experiential opportunities.

This reflects the high interest in K-content. According to the fourth quarter foreign visitor survey last year, the biggest reason foreigners became interested in visiting Korea was 'after encountering Hallyu content (31.9%).'

However, many foreign visitors have faced difficulties visiting K-content filming locations. Travel agencies were also unable to use Hallyu stars or works due to intellectual property (IP) issues.

The Ministry of Culture, Sports and Tourism created opportunities for collaboration such as joint product development through a public contest. It encouraged business agreements between companies and supported initial costs for smooth IP usage negotiations. In the future, it will also support some IP fees, product planning costs, and promotional expenses. Various marketing projects will be conducted in Southeast Asia and the Middle East for rapid establishment.

Park Jong-taek, Director of Tourism Policy at the Ministry of Culture, Sports and Tourism, said, "This pilot project reflects the voices of the tourism industry," and added, "We expect it to serve as a catalyst for developing new inbound tourism products."

This content was produced with the assistance of AI translation services.