Boseong Dahyang Grand Festival Selected for Ministry of Culture, Sports and Tourism Regional Festival Improvement Project

Published 12 Apr.2024 11:51(KST)

The Three Elements of Festival Tourism: Attractions? Food? Entertainment?

Boseong-gun, Jeollanam-do announced on the 8th that it has been finally selected for the ‘2024 Regional Festival Readiness Improvement Project’ hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Tourism Organization.

The Korea Tourism Organization selected a total of five festivals among 65 Korean cultural tourism festivals based on expert evaluations of dedicated organizational capabilities, necessity of support, feasibility, sustainability, and expected effects to enhance festival satisfaction and encourage revisits through differentiated content development. The selected festivals are Boseong Dahyang Festival, Busan International Rock Festival, Yeoju Ogok Naru Festival, Gimje Horizon Festival, and Yeongju Punggi Ginseng Festival.

[Image provided by Boseong-gun]

This year, Boseong-gun will receive a national subsidy of 500 million KRW from the Korea Tourism Organization and plans to offer unique programs such as “Boseong Love (愛) Dyed (茶),” Afternoon Tea Party, and tea leaf picking to tourists visiting the Boseong Dahyang Festival, as well as various foods unique to Boseong that can be enjoyed at the festival site.

Additionally, plans include developing food products based on Boseong tea, establishing food distribution channels, expert consulting, planning and operating pop-up stores, participating in large-scale domestic and international expos, collaborating with influencers for content creation, and producing and distributing online promotional videos.

In particular, the festival will systematize and scale up events that discover foods and recipes within the festival grounds. Competitions such as the “Boseong Tea Master Cup (Dessert Category)” and “Boseong Home Restaurant Master Chef (Cooking Category),” featuring skilled participants nationwide, will be promoted to provide attractions and commercialize winning works using local specialties.

Furthermore, by sharing information and collaborating with local residents, a safe distribution network will be established to improve production and transportation efficiency, contributing to economic revitalization and job creation through continuous sales within the region.

Kim Cheol-woo, Governor of Boseong-gun, stated, “Through this project selection, the food offerings at the Boseong Dahyang Festival will become more diverse and creative,” adding, “We will provide tourists visiting the festival with distinctive and healthy tastes unique to Boseong, enriching the reasons to visit Boseong.”

Meanwhile, Boseong-gun will hold various festivals from May 3 to 7 at the Korean Tea Culture Park, including the Boseong Dahyang Festival, Boseong Citizens’ Day, Seopyeonje Boseong Sound Festival, Illimsan Azalea Cultural Event, Children’s Day, Green Tea Marathon, National Yacht Competition, Daily Concert, and Drone Light Show.