Yeosu City Wins Korea National Brand Award for 9 Consecutive Years

International Marine Tourism Resort City Sector

Leading Tourism Revitalization through Night Tourism Specialized City Project

Yeosu City, Jeollanam-do (Mayor Jeong Gi-myeong) has solidified its position as the "Best Marine Tourism and Leisure City in Korea" by winning the Korea National Brand Award for nine consecutive years.

According to the city, it received the Grand Prize in the International Marine Tourism and Leisure City category at the "2024 Korea National Brand Awards" held on the morning of the 3rd at Lotte Hotel in Seoul.

[Photo by Yeosu City]

The "Korea National Brand Award" is a prestigious award that selects the best national brands in industries such as industry, culture, cities, and agriculture and food by evaluating competitiveness indices in various fields as national assets.

The National Brand Competitiveness Index (NCI) is calculated based on consumer evaluations of indicators such as ▲brand awareness ▲representativeness ▲satisfaction ▲loyalty ▲global competitiveness ▲overall favorability.

Yeosu City ranked first with a total score of 77.84 points in the International Marine Tourism and Leisure City category, ahead of Tongyeong, Namhae, and Sinan.

This year, Yeosu led tourism revitalization by developing content aligned with tourism trends through the "Night Tourism Specialized City Development Project," which includes island tourism activation, wellness and on-tact tourism development, and the creation of a global smart tourism city.

Additionally, Yeosu satisfied the five senses of citizens and tourists by hosting popular festivals such as the representative "Geobukseon Festival," "Yeosu Night Sea Fireworks Festival," and "Yeosu Dongdongbuk Festival."

Mayor Jeong Gi-myeong of Yeosu said, "Yeosu, Korea's best marine tourism and leisure city with islands, sea, and pristine natural environment, will strive even harder to maintain its reputation as a 'city people want to visit again.' We will successfully host the '2026 Yeosu World Islands Expo,' which attracts over 3 million visitors from 30 countries worldwide, laying the foundation for growth as an international city."

This content was produced with the assistance of AI translation services.