Lahongbang Malatang X Nongshim, Unique Collaboration Launches 'Jjapagetti Mala Xiangguo & Fried Rice'
La Hong F&B Co., Ltd.'s Chinese food franchise brand 'La Hong Bang Malatang' announced the launch of two unique collaboration new menu items, 'Jjapagetti Mala Xiangguo' and 'Jjapagetti Fried Rice,' in partnership with Nongshim.
Jjapagetti Mala Xiangguo is a dish that stir-fries various ingredients using Jjapagetti sauce, reducing the characteristic spicy and numbing flavor of traditional Mala Xiangguo, making it delicious and enjoyable for everyone from children to adults.
The newly introduced 'Jjapagetti Fried Rice' is a dish stir-fried with Jjapagetti sauce along with egg fried rice, designed to complement the existing Malatang menu.
Detailed information about these two new Jjapagetti collaboration menu items can be found on the brand's official website, blog, and SNS channels, and they are available at La Hong Bang Malatang stores nationwide.
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A representative from La Hong Bang Malatang stated, "This collaboration with Nongshim was planned to introduce differentiated menu items and enhance brand awareness. The new menu tasting event held for visitors and prospective franchisees at the franchise startup expo last March received positive feedback, providing a great opportunity to establish our image as a Korean-style Malatang brand."
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