APR Achieves Record High Overseas Sales Last Year... Strengthening Offline Touchpoints
Overseas Sales Account for 39%... Increase in Own Mall Members
Beauty Devices Popularity Soars in the US
Global beauty tech company APR has achieved its highest-ever performance in overseas markets. APR is accelerating its efforts to target overseas markets through its own online store and offline expansion strategies.
According to APR's business report on the 2nd, last year APR recorded sales of 205.2 billion KRW overseas. This includes sales from overseas subsidiaries, its own online store, distributors, and other sales, accounting for 39.2% of the total sales last year (523.8 billion KRW). Compared to 2022, this represents a 42.8% growth. It is the highest annual overseas sales on record.
By market, sales in the United States stood out. In the US, APR recorded sales of 67.9 billion KRW, growing 127.3% compared to the previous year. The popularity of beauty devices, centered on the ‘Booster Healer,’ continued to rise, and the year-end Black Friday promotion held in November last year also recorded the highest sales ever. This was followed by China (18%), Hong Kong (16%), Japan (16%), and others (17%) in terms of sales proportion.
APR is knocking on overseas doors through its own online store. As of the end of last month, APR’s global online store membership reached 1.9 million. APR has maintained a policy centered on its own online store, prioritizing differentiated benefits equally for domestic and overseas customers, and this strategy has proven effective overseas as well. With growing interest in K-beauty, APR expects to evolve beyond a simple online store into a brand platform.
Going forward, APR plans to expand its channels into the offline market as well. Last month, APR held ‘MediCube pop-up stores’ in Hong Kong and New York.
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An APR official stated, “Thanks to global consumers recognizing our efforts toward innovative beauty tech, we were able to achieve record-breaking performance overseas as well,” and added, “Since our founding, we have aimed globally, and we will continue to accelerate our efforts to target overseas markets.”
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