SK Broadband and Lotte Cultureworks Join Hands... Joint Online and Offline Marketing
MOU Signed on the 26th for Mutual Cooperation in Media Content
Diverse Content from B tv, Mobile B, and Lotte Cinema
SK Broadband is promoting joint marketing that connects online and offline with Lotte Cultureworks, which operates Lotte Cinema.
SK Broadband and Lotte Cultureworks signed a business agreement (MOU) for mutual cooperation in media content on the 26th at the SK Namsan Green Building in Jung-gu, Seoul. After signing the MOU, Park Jin-hyo, CEO of SK Broadband (left in the photo), and Choi Byung-hwan, CEO of Lotte Cultureworks, are taking a commemorative photo. Photo by SK Broadband
View original imageSK Broadband recently signed a memorandum of understanding (MOU) for mutual cooperation in media content with Lotte Cultureworks at the SK Namsan Green Building in Jung-gu, Seoul. The signing ceremony was attended by Park Jin-hyo, CEO of SK Broadband, and Choi Byung-hwan, CEO of Lotte Cultureworks.
Through this agreement, the two companies will promote ▲ providing various content on B tv, mobile B tv, and Lotte Cinema theaters ▲ activating joint marketing to enhance customer benefits ▲ organic cooperation to expand the domestic film content market.
Customers will experience various movies and promotions through the content distribution networks owned by B tv and Lotte Cinema. Various benefits will be offered when watching B tv or visiting Lotte Cinema, and bundled products that allow services to be used on both TV and in theaters will also be launched. AI curation services tailored to customer preferences and diverse events will be introduced.
Additionally, efforts will be made to strengthen mutual cooperation through platform- and data-based marketing. The plan is to analyze customers' demands and tastes in detail to enhance customer experience satisfaction and differentiation.
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Park Jin-hyo, CEO of SK Broadband, said, "I am honored that this MOU will allow us to provide B tv customers with more diverse and differentiated experiences," adding, "We expect to create great synergy by utilizing the capabilities and infrastructure possessed by both companies."
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