Lotte Chilsung's 'Byeolbit Cheongha' Reaches 33 Million Bottles Sold... "1.5 Million Bottles Monthly"

Released in May 2022... 21 Million Bottles Sold Last Year
Cheongha Brand Expects Long-Term Sales of 100 Billion KRW

Lotte Chilsung Beverage announced on the 25th that its 'Byeolbit Cheongha Sparkling,' launched in May 2022, sold approximately 21 million bottles last year, reaching a cumulative sales volume of 33 million bottles in 1 year and 10 months until last month. This amounts to about 1.5 million bottles sold each month.

Byeolbit Cheongha is a reinterpretation of the traditional Cheongju Cheongha, enhanced with white wine and carbonation. With a familiar yet new taste, an alcohol content of 7% tailored to the low-alcohol trend, and sophisticated package design, it has attracted attention from female consumers in their 20s and 30s.

In response to the continuous increase in demand, Lotte Chilsung Beverage expanded its production facilities in the first half of last year and launched a new product, 'Rose Cheongha Sparkling,' in December to boost the sparkling Cheongha brand. Rose Cheongha Sparkling is differentiated by its natural red apple aroma and elderberry concentrate, with its pink color catching consumers' eyes. It sold 2.3 million bottles within 100 days of its launch. Lotte Chilsung Beverage expects the Cheongha brand to achieve record sales in the mid-70 billion KRW range this year.

A representative from Lotte Chilsung Beverage stated, "Cheongha is loved as a trendy alcoholic beverage brand familiar to both middle-aged and young consumers in their 20s, and we expect it to grow into a 100 billion KRW mega brand in the mid to long term."

This content was produced with the assistance of AI translation services.