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Bhut Jolokia, Habanero, Cheongyang chili, Vietnamese chili... Harim Foods has introduced 'The Gourmet Artisan Ramen Spicy Flavor,' which blends these four types of chili peppers to create a spicy taste. This product has a higher Scoville Heat Unit (SHU) than Nongshim's 'Shin Ramyun The Red,' which caused a sensation last year.

Yoon Ain, brand manager of Harim Foods The Gourmet, held a media tasting event on the 22nd at a restaurant in Gangnam-gu, Seoul, and emphasized, "This spicy flavor is different from those that rely solely on chemical ingredients for indiscriminate heat. We created a genuine spiciness using chilies from around the world, beyond limited ingredients like pepper, Cheongyang chili, and garlic."

According to Harim, the new product contains the 'intensity' of Bhut Jolokia, which was ranked number one in the spicy chili ranking and entered the Guinness Book of World Records in 2007, the 'fragrance' of Habanero representing South America, the 'sweetness' of Vietnamese chili, and the 'umami' of Cheongyang chili, delivering a diverse range of flavors.

Manager Yoon said, "By perfectly blending the natural spiciness of these four chilies in the right proportions, it offers a thrilling heat that makes your body react with sweat first."

As a result, The Gourmet Artisan Ramen Spicy Flavor has a Scoville Heat Unit of 8,000 SHU. It is spicier than Nongshim's Shin Ramyun The Red (7,500 SHU), which sold 20 million packs within four months of its release last year.

In addition to chilies, the new product contains broth made by simmering beef bones and beef in a golden ratio for 20 hours, crafted with the artisan's expertise. It also includes whole peperoncino chili flakes that provide a sharp spicy taste. Other ingredients include dried bok choy, dried green onions, dried seaweed, and dried carrots. Unlike the previously released The Gourmet Ramen, this time it contains fried noodles instead of dried noodles.

Harim plans to solidify its position as a rising power in the ramen market with this new product, as the number of consumers seeking spicy flavors is increasing. Marketing team leader Lee Eun-ah said, "As we enter the spicy ramen market, we put a lot of effort into realizing the truly delicious spicy flavor that Harim pursues to continue the reputation of the existing Artisan Ramen. By maximizing the spiciness with four of the world's most famous chilies, we will present a deliciously spicy ramen and play a leading role in K-Mapbushim."

This content was produced with the assistance of AI translation services.