Accelerating Development of Jungnang-type Welfare Brand

Formation of Welfare Brand Development TF, Operation for the Next 100 Days
Aiming to Establish a Unique Welfare Brand for Jungnang Reflecting Residents' Characteristics of Active Volunteer Participation and Generosity

Jungnang-gu (Mayor Ryu Kyung-gi) will operate a dedicated team for 100 days to develop a welfare brand unique to Jungnang-gu that fits the characteristics of the region.

Since last year, the district has been working to resolve welfare blind spots that fall outside the institutional framework and has been promoting the establishment of a platform where residents help each other.

This aims to establish welfare policies with strengths unique to Jungnang-gu, reflecting the characteristics of the area where residents frequently communicate and actively volunteer to help neighbors in need.

Through building a welfare brand, the district intends to connect residents willing to volunteer or donate with those in need, and expand resident participation by utilizing local resources such as various professional organizations and related institutions.

Starting with the first meeting in April last year, the district conducted discovery of distinctive and excellent projects by department, expert advisory meetings, and on the 14th of this month, formed a development TF (task force) and held its first meeting.

The TF will operate for 100 days, focusing on preparing plans for linking and integrating various welfare projects implemented by public and private sectors, resolving overlaps and blind spots in service delivery, and establishing promotion tasks.

Mayor Ryu Kyung-gi said, “The goal is to develop a welfare brand unique to Jungnang-gu that fits its characteristics, spreading a welfare community spirit where 400,000 residents help and care for each other.” He added, “We will continue to do our best to prepare practical welfare policies that can further increase the happiness index of our residents.”

This content was produced with the assistance of AI translation services.