Hyundai Transys Wins Two Main Awards at German iF Design Awards

Hyundai Transys announced on the 18th that it won two Winner awards at the German international design competition 'iF Design Award 2024.'

Hyundai Transys received two Winner awards in the Professional Concept category for ▲Urban Air Mobility (UAM) cabin concept and ▲Future Mobility Concept Seat. In particular, the Urban Air Mobility cabin concept is meaningful as Hyundai Transys became the first domestic automotive parts company to present a spatial solution for future mobility UAM, a company official explained.

It was evaluated as containing ideas that efficiently organize the limited interior space of UAM while protecting passengers' privacy, such as ▲Flip-over seats (seats that can switch between forward and backward views), ▲Slim seat design (lightweight and tensioned materials with exposed frames), ▲Privacy screen proposal (using light-transmitting materials), and ▲Maximizing luggage space (bench-type cushion design optimizing lower storage space).

Hyundai Transys won the main prize at the iF Design Award 2024 for its urban air mobility (UAM) cabin concept (photo above) and future mobility concept seat. Photo by Hyundai Transys

The Future Mobility Concept Seat embodies the theme of 'Shift to Regenerative Mobility.' This is the second international design competition award following last year's Winner award at the Red Dot Design Award.

The fabric used in the main part of the seat combines yarn made from discarded leather and recycled PET yarn, and a weaving technique using leftover leather scraps, which were previously discarded, is applied to the bolster area to minimize leather waste generation.

The iF Design Award, organized by the International Forum Design in Germany, is considered one of the world's top three design competitions alongside the German Red Dot Design Award and the American IDEA Design Award.

It comprehensively evaluates design distinctiveness and impact across nine categories: product, packaging, communication, professional concept, interior, architecture, service design, user experience (UX), and user interface (UI). This year, over 11,000 entries from 72 countries worldwide competed.

Seungwoo Seo, Head of the Seat Division at Hyundai Transys, said, "It is meaningful to have our efforts to provide new experiences and value in future mobility interior spaces recognized at the iF Design Award. We will take the lead in enhancing customer convenience and safety and creating sustainable future mobility spaces."

This content was produced with the assistance of AI translation services.