Tourism Public Agency Establishes Dedicated Team to Attract eSports and Taekwondo Fans
Application for Sports Tourism Activation TF
The Korea Tourism Organization announced on the 15th that it will establish a ‘Sports Tourism Activation Task Force (hereinafter TF)’ dedicated to sports tourism.
The Ministry of Culture, Sports and Tourism and the Organization expressed their determination to make 2024 the inaugural year for the activation of sports tourism by combining public and private capabilities in both sports and tourism sectors. They plan to actively attract overseas sports tourists and club groups by utilizing Korea’s competitive sports such as e-sports, Taekwondo, cycling, trekking, and small to medium-sized sports events held domestically.
The TF will be led by the head of the Organization’s International Tourism Headquarters and consist of 14 members across two divisions. The Overseas Sports Tourism Attraction Team will handle tasks such as overseas promotion, product development, and attracting foreign tourists by linking representative sports like e-sports, Taekwondo, and cycling with tourism. The Domestic Sports Tourism Development Team will discover sports tourism content with growth potential and establish a sports tourism foundation targeting domestic tourists.
To enhance the system for promoting online and offline collaborative projects, on-site meetings for each sports category will be held, and a sports tourism theme will be newly introduced at the ‘Theme Tourism Expo’ scheduled for June.
Additionally, a communication menu will be opened on the Korea Tourism Industry Portal ‘Touraz (touraz.kr)’ to continuously collect opinions from related industries.
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Lee Hak-joo, head of the International Tourism Headquarters and leader of the Sports Tourism Activation TF at the Korea Tourism Organization, said, "The establishment of a dedicated sports tourism organization within the Korea Tourism Organization reflects our intention to position sports tourism as a key pillar of the inbound market going forward," adding, "We will actively conduct marketing based on public-private cooperation to ensure that Korea is recognized worldwide as a sports tourism destination."
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