Shinsegae Myeon, Partnership Service Opened for 97 Million Members of China Southern Airlines
Marketing Partnership Agreement Signed Last January
Membership Tier Granted to China Southern Airlines Members
Shinsegae Duty Free announced on the 15th that it will officially launch a partnership service with China’s top three airlines, China Southern Airlines. In January, the two companies signed a marketing business agreement to jointly respond to changes in the duty-free and travel industries.
Through this partnership service, Shinsegae Duty Free will offer benefits such as membership tier assignments, access to the Myeongdong store VIP lounge for China Southern Airlines’ top-tier members, shopping support funds, discount coupons, and gift giveaways to 97 million China Southern Airlines members worldwide.
Shinsegae Duty Free assigns its Black and Gold tiers to China Southern Airlines’ Platinum, Gold, and Silver tiers respectively. The Black tier offers up to a 20% discount, while the Gold tier provides up to a 15% discount. Platinum members, the highest tier of China Southern Airlines, are also given access to the VIP lounge at Shinsegae Duty Free’s Myeongdong store, allowing them to enjoy a comfortable duty-free shopping experience.
Members using the partnership service will receive shopping support funds up to 230,000 KRW and discount coupons worth up to 315,000 KRW. These can be used at the downtown duty-free stores in Myeongdong and Busan, as well as at the Incheon Airport store. Additionally, various gifts such as face mask packs and Starbucks beverage vouchers will be provided at the Myeongdong and Busan stores.
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A Shinsegae Duty Free representative emphasized, “We expect an increase in global travelers ahead of Labor Day (May 1st to 5th). We will continue to strive to provide customers with special experiences not only through the partnership service but also through various events.”
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