[Taboleo] Panamera No.1 Salesperson Primus "Evolved Everything"

Thomas Primus, Vice President of Porsche AG, Met on Track
"Panamera Maintains Identity, Evolution Not Revolution"

Thomas Primus, Vice President of the Porsche AG Panamera product line, explained the new 3rd generation Panamera to Asia Economy on the 28th (local time) at the Monteblanco Circuit in Seville, Spain. (Photo by Porsche)

Thomas Primus, Vice President of the Porsche AG Panamera product line, emphasized that the new Panamera is an evolution rather than a revolution. He expressed pride in improving every aspect while maintaining the identity of the Panamera.

On the 28th (local time), Vice President Primus met with our publication at the Monteblanco Circuit in Seville, Spain, and stressed this point. When asked about the biggest changes in the new Panamera, he answered design, powertrain, and suspension (chassis). Essentially, every part of the car has been changed. Primus said, "The 3rd generation Panamera has evolved in every aspect, including interior and exterior design, new electric motor, transmission, new engine, and chassis," emphasizing, "It is hard to single out one aspect as all have advanced significantly."

He particularly highlighted the 'Porsche Active Ride (PAR) suspension system.' This technology keeps the vehicle level at all times, providing a stable ride. It controls rolling and pitching motions caused by side-to-side and front-to-back movements. Similar to how a motorcycle leans toward the road during fast turns, the suspension reacts autonomously to maintain the driver's posture stably. However, he explained that applying this technology to internal combustion engine vehicles is challenging. Primus stated, "PAR uses a 2-valve technology along with an electro-hydraulic pump, requiring a voltage level of 400 to 800 volts," adding, "Currently, it cannot operate in pure internal combustion engine vehicles."

Regarding the possibility of launching a pure electric Panamera model in the future, he responded cautiously. Some foreign media have reported that an electric Panamera model is under development, expected to be released in 2027. In response, Vice President Primus said, "All possibilities are open, but nothing has been decided yet." However, Porsche plans to steadily pursue its electrification strategy. Porsche previously announced that by 2030, 80% of customer deliveries will be electrified vehicles.

He also stated that Porsche continues to pay close attention to the Korean market. Last year, Porsche sold 11,379 units domestically, a 26.1% increase compared to the previous year. This marked the first time since the establishment of the Korean subsidiary in 2014 that sales exceeded 10,000 units. This contrasts with the overall imported car market, which shrank. According to the Korea Automobile Importers & Distributors Association (KAIDA), new registrations of imported passenger cars last year totaled 271,034 units, a decrease of 12,401 units compared to the previous year.

Vice President Primus explained, "Korea prefers luxury sedans equipped with V8 engines, and the new Panamera also features the recently favored hybrid characteristic," adding, "It especially fits family-oriented preferences and has an image that can showcase the owner's success, which seems to have contributed to its success in the Asian region, particularly in Korea."

This content was produced with the assistance of AI translation services.